What is Public Relations?
Many business people wonder if they should have PR and if – or how â€“ Marketing and PR can best work for them.
First of all, what is PR? A surprising number of business professionals donâ€™t really know.
It doesnâ€™t help that this question will often get you 200 different answers from 200 different marketers.
Alas Quill is to the rescue!
We did the work for you, and took a survey of more than 500 top marketing and public relations corporate agency and executives who work in conjunction with Quill Communications, Inc. nationally and around the world, asking them:
What is Public Relations?
~Public Relations is the management function that evaluates public attitudes, identifies the policies and procedures of an individual or organization with the public interest, and plans and executes a program of action to earn public understanding and acceptance
~The formation of strategic communications plans within all possible evolving media outlets, to ensure the proper message is getting to appropriate audiences using the most creative means
~Public Relations is the art of communicating an idea, or program (on behalf of your client) to a widely dispersed audience, wherein the audience will become better educated, and if necessary, act upon this new information
~Public Relations is maintaining and extending a client’s reputation to the general public. In addition, it involves coming up with solutions to reach goals, preventing crises, and extending goodwill
~â€ťStandingâ€ť figuratively in the right place with the right message at the right time, so that those you want to see or hear you, will
~Public relations is the facilitation and maintenance of favorable relationships between a business and those audiences of most importance to the success of the business
~PR is communications directed at well-defined audiences in order to generate specific changes in beliefs or behavior â€“ such as awareness of a companyâ€™s purpose, purchase of a particular product and contributions to a specific charity
~Building and maintaining two-way communications between a client and its stakeholder audiences, to be mutually beneficial to all parties
~PR is a communication tool to change the Knowledge, Interest, Belief, Attitude, and Awareness of your target audience/publics
~Public relations is the art and science of identifying and developing (for client or employer) a position in the marketplace of commerce or ideas using a variety of professional communications tools and skills, for the purpose of ethically moving existing opinion among key groups and individuals (internal and external) toward the employerâ€™s/client’s desired position
~Using sound and ethical communications tools and skills to help mold, shape, change or reinforce opinions of distinct groups of individuals
~Public relations is a concept to enhance the reputation of an organization by improving the perception of internal and external publics using communication as a tool
~PR is the pursuit of the education of media, analysts and the public about concepts they might find important – if they were more familiar with them. Its purpose is not just to get people talking about an organization or issue, but is to provide a new understanding that compels them into action.